Sneak Peek at Swarovski Elements Pre-Season Launch Spring/Summer 2015!

We’re so excited to announce the launch of the new Swarovski Elements Pre-Season Spring/Summer 2015 innovations!

Embrace the revival of punk in the fashion and design world! This season it morphs into a more grown-up, glamorous version, which is reflected in the new Swarovski BeCharmed collection! We can’t wait to start designing fun and edgy jewelry with these amazing […]

Sneak Peek at Swarovski Elements Innovations Fall/Winter 2014/15

It’s that time again, Swarovski Elements has launched its new innovations for Fall/Winter 2014/15 and we are very excited to announce this beautiful new launch. The new colors are delightful and there are exciting new shapes for every taste. Take a peek:

Crystal Lilac Shadow (001 LISH) – New Effect

Violets […]

Announcing All-New Swarovski Elements Crystal Color Blends!

As a Fall/Winter 2014/15 pre-launch, Swarovski is introducing two gorgeous new color blends for this summer: Crystal-Montana and Provence Lavender-Chrysolite!

A subtle yet eye-catching color blend, Crystal-Montana appears as a rich ribbon of blue swirled across a sparkling clear crystal. Perfect for pairing with denim of all shades, this captivating blend […]

Sneak Peek at Swarovski Elements Innovations Spring/Summer 2014

The moment you’ve been waiting for is here! It’s finally time for us to reveal the new colors and shapes from the upcoming Swarovski Innovations Spring/Summer 2014! Everyone over here at is absolutely thrilled about these new additions and can’t wait to get our hands on them! We’re especially excited to add the […]

Sneak Peek at Swarovski Elements Innovations Fall/Winter 2013

Fall is finally here! It’s that time of the year when the kids start back at school, leaves start turning warm autumnal shades and Swarovski Elements launches its new innovations for Fall/Winter 2013. Like every new line that Swarovski introduces, this fall’s new colors, effects and shapes are incredibly impressive. Our designers are so […]

Swarovski Elements announces a new line of Crystal Pearls Neoncolors and Crystal Astral Pink!

OMG! Bright colors and neon are back! You may have started to see neon pop up in fashion, from shirts and jeans to shoes and jewelry. In reaction to this trend, Swarovski Elements has announced that they are putting out a line of Crystal Pearls Neoncolors as well as a line of beads and […]