Swarovski Crystal Spring/Summer 2019-20 Collection Trends

THE POWER OF EMOTIONS

Enter a world of sparkling crystal innovation and inspiration. A world where stories are created and captured in pure radiance, where every brilliant piece sends its own crystal-clear message. It is time to enter a world of emotion: to reconnect, to celebrate, to retreat, to create, to dress up by dressing down. Let your emotions shine in the cuts, colors and inspirational magic of the new crystal collection

The Serenity of Being – We all need a calm place, somewhere to escape from it all. The importance placed on the need for serenity, on the necessity of getting away, has never been stronger. A retreat, a rest, a space to call our own are necessary to offset the detrimental effects of overcrowding and information overload. Designs will tap into this mindset, with gently expressive elements that embody a sense of stillness. The world has to come to realize that sometimes we get the greatest productivity from just doing nothing — and increasingly our designs and consumer choices will reflect this. It is time to embrace the serenity of simply being.

The Joy of Expression – Finding our nirvana has never been easier. With younger consumers clamoring for a style outlet, designs capture life’s joie de vivre and make us feel like dancing. Radiating energy and good vibes with 80s flair and a “look-at-me” attitude, hedonistic opulence dominates as the “Insta-generation” create show-stopping statements and Instagrammable moments with their wardrobe choices.
The message is crystal clear: There is nowhere to hide with this joyful, expressive direction because, quite simply, who would want to!

The Surprise of the Unexpected – In a world of absolute extremes, a new generation of consumers is determined to close the gap. In this brave new world we will shake off old-fashioned restraints, elevating our designs to new levels of artistic expression. A closeness between streetwear and couture will emerge to create a modern-day direction, as dress codes continue to unravel. Impactful and expressive, we embark on a new casual way of dressing up … Or is it a high-end way of dressing down? No matter, it is really only the surprise of the unexpected that interests us.
The Excitement of Creativity – 
Why wear one piece when you can wear 10? Making a stand against perceived “good taste” and “normcore” fashion, radical self – expression and a new fantastic fusion of design collide in
multicultural hi-lo styling, with individual and eccentric style mash-ups defining the look. “Wear it your way” is the guideline, with a modern manifesto of creativity paying homage to Africa rising. Vibrant patterns, clashing colors, and an irreverent attitude abounds as we pile on layer after layer to highlight the complexity and multifaceted directions of everyday life. The urge to be different, to be heard, to make an impact will intensify as we seek the excitement of renewed creativity.

 

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